Geotab pricing and what the reseller sets
Geotab publishes no price. Its packages page lists two plans, GO Core Plan and GO Plan, each behind a Get Pricing button with no figure attached, and geotab.com/pricing itself returns a 404.
We checked the live page, /software-packages/, on 22 September 2026.
Geotab also sells only through authorised resellers, who set their own rates. That makes Geotab pricing a two-party question: the plan is Geotab's, but the number, the contract term and the support arrangement belong to the partner.
Two quotes for the same plan can differ on all three.
One figure Geotab does state, and it is the commercially useful one: "There is no upfront device cost or installation fee." Hardware is included in the subscription on both plans.
In a category where devices, installation and non-return fees routinely add hundreds of dollars per vehicle, that is worth more than a headline rate.
Rajat Gupta runs FleetOpsClub and writes its software reviews, comparisons and pricing pages. Every tool on the site is assessed against the vendor's own published documentation and pricing, and each pricing figure carries the date it was last verified so readers can judge how current it is. Where a vendor does not publish a price, the page says so rather than estimating one.
Last reviewed Aug 17, 2026Pricing is only one part of the evaluation. How we review software sets out what else we check beyond cost, and the fleet management categories show how pricing compares across the market.
Geotab pricing
Start by getting the plan name right, because the common comparison is out of date. Geotab's two currently documented tiers are GO Core Plan and GO Plan.
The Base, Regulatory, Pro and ProPlus ladder still quoted across the web is marked legacy in Geotab's own documentation, so any quote, spreadsheet or review built on those four names is describing a structure Geotab has moved on from. Geotab states you can upgrade between the current plans from MyGeotab with no disruption, which means the entry tier is a starting point rather than a trap.
Hardware inclusion is the real pricing story. Geotab's own wording is unambiguous: no upfront device cost, no installation fee, hardware included in the subscription price on both plans.
Price that against what other vendors charge for the same box. Linxup lists a plug-in tracker at $69 one-time on month-to-month billing and an ELD tablet at $99.
Verizon Connect's published government rate card charges $106.80 per vehicle for professional installation, a figure that rose 47% from $72.54 in the 2023 card while every subscription rate on it stayed flat. RAM Tracking recovers hardware cost through a lease arranged with a third-party finance company, with a $150 administration fee and rental payments that total more than the equipment's purchase price.
All three were checked in September 2026.
The flip side is that an included device is usually a device you do not own, so ask where title sits. Geotab's packages page does not state ownership either way, which is a gap worth closing in writing.
Elsewhere in this category the answer is often expensive: One Step GPS charges $95 per tracker and $190 per dash camera if loaned equipment is not returned within 30 days of cancellation, Fleet Complete requires bundled hardware back within seven days of termination or bills replacement cost, Azuga charges $70 to $499 per unretained leased device after 15 days, and Spireon bills the current fair market value of anything not returned within 30 days.
Because Geotab withholds the rate, the benchmark has to come from vendors who publish. Quartix lists Info Point at $14.00 per vehicle per month and Info Plus at $15.00, with installation included and no setup costs.
One Step GPS lists $13.95 for tracking and $20.95 with ELD, month-to-month. Azuga publishes a full ladder at $25, $30 and $35 per vehicle per month for BasicFleet, SafeFleet and CompleteFleet, with SafetyCam as a $41.99 monthly add-on.
Those are the published edges of GPS fleet tracking, verified on 30 September 2026, and they tell you whether a reseller quote is competitive without Geotab having to say so.
Public procurement records give the fuller picture of how a telematics bill grows. Zonar's contract with Loudoun County Public Schools prices core tracking at $14.70 per bus per month across 1,340 vehicles and reaches $32.55 once rapid logging, electronic inspections, ridership tracking and a safety module are added, with the V4 unit at $135 per vehicle and roughly $278 per vehicle in installation billed separately.
A District of Columbia contract prices Teletrac Navman's base package at $14.99 per vehicle per month, with minute-level updates and ridership monitoring each adding $5.00. Expect the same shape from a Geotab quote: the base is the smaller half of the eventual bill.
On compliance, Geotab's position is better documented than its pricing. Geotab Drive Cloud ELD is on the FMCSA registered list under the identifier GEOTAB, covering GO6 through GO10, with five further OEM-specific registrations for Ford, Freightliner, International, Mack and Volvo, and neither Geotab nor its own listings appear on the revoked list.
Read one detail carefully: several partner-branded products built on Geotab hardware have been self-revoked by those partners, including Platform Science, J. J.
Keller, BSM and Azuga. A self-revocation is a voluntary withdrawal by the reseller, not an FMCSA finding against Geotab, but it does mean that buying Geotab hardware through a partner brand puts you behind that partner's registration rather than Geotab's.
Confirm which identifier your contract sits under before you rely on it for ELD compliance.
Geotab publishes no contract terms at all: no minimum term, no renewal length, no notice period, no escalator. Since the reseller writes the agreement, those terms vary by partner, which is an opportunity rather than only a risk.
Carry a benchmark into the conversation. Quartix's terms run a minimum period from 12 months then move to a cancel-anytime monthly rolling agreement with one month's notice.
Fleet Complete's default to 36 months with an automatic 5% annual increase. If one Geotab partner offers 12 months and another insists on 60, that is a negotiable difference, not a product difference.
GO Core Plan
Not published: quote only
Entry tier. Hardware is included: Geotab states “no upfront device cost or installation fee”.
GO Plan
Not published: quote only
Full platform. Geotab states you can “easily upgrade between plans” from MyGeotab with no disruption.
Pricing source: official pricing page, verified 2026-09-22. Checked directly on 22 September 2026. Note geotab.com/pricing returns a 404: the live page is /software-packages/, which lists two plans and shows no figure for either.
What drives a Geotab quote
Get quotes from at least two authorised resellers for the same plan and the same vehicle count. This is the one structural advantage of the reseller model and most buyers never use it.
Ask each partner for the per-vehicle rate, the initial term, the renewal and notice mechanics, who answers a support call, and what any Marketplace add-on costs on top.
Specify the configuration you will run, not the cheapest one a partner can quote. A Geotab deployment at operating scale usually means the GO device, Geotab Drive for compliance where it applies, IOX expansion modules for inputs such as temperature or PTO, and a Marketplace camera.
Each layer is a separate cost. Price the version that matches the first twelve months of use, then confirm what moving up a plan does to the rate.
Put the installation question in writing even though Geotab says it costs nothing. The GO device is an OBD or harness install, which is straightforward on a light vehicle and less so on mixed or heavy fleets.
Ask who schedules it, who pays for a failed or repeated fitting, and what happens when a vehicle is replaced mid-term. Our telematics device install checklist covers what to confirm per vehicle before the fitter arrives.
Nail down hardware ownership and the return position. An included device with no upfront cost is excellent value while the subscription runs and a liability at the end of it if title sits with the vendor and the return window is short.
Ask the three questions directly: who owns the unit, how long you have to return it, and what an unreturned unit is billed at.
Set the renewal date down the moment you sign. Where Geotab's own documents are silent, the reseller's agreement governs, and auto-renewal on a notice window you forgot is the most common avoidable cost in this category.
A contract renewal tracker holding the notice date, the term length and the escalator for each vendor removes the problem permanently. If Geotab is still competing against a direct-sales platform, Verizon Connect against Geotab is the useful version of that decision, because one of the two publishes a real itemised card.
| Plan | Pricing summary |
|---|---|
Base telematics | GPS tracking, engine diagnostics, basic reporting |
Base | GPS tracking, basic reporting, geofencing |
Regulatory | Adds ELD, DVIR, IFTA |
Advanced analytics | Custom rules, advanced reports, predictive analytics |
GO9+ hardware | Per vehicle; accelerometer, gyroscope, NFC |
Pro | Full analytics, rules engine, Marketplace access |
ProPlus | Advanced telematics, EV management, all features |
IOX expansion modules | Add Bluetooth, temperature sensors, driver ID, cameras |
Partner dash cameras | Lytx, Surfsight, and other Marketplace camera partners |
What to confirm with a Geotab reseller
Price two resellers, not one
The partner sets the rate, the term and the support model. Quoting a single reseller for Geotab is like quoting a single dealer for a vehicle. Ask both for the same plan, the same vehicle count and the same add-ons so the comparison is real.
Confirm the plan name is current
The documented tiers are GO Core Plan and GO Plan. Base, Regulatory, Pro and ProPlus are marked legacy in Geotab's own documentation, so a quote using those names needs restating before you compare it with anything.
Get hardware ownership in writing
Geotab states there is no upfront device cost or installation fee but does not say who holds title. Ask where ownership sits, how long the return window runs, and what an unreturned device is billed at, because peers in this category charge $70 to $499 per unit.
Separate Geotab Drive and the modules
Ask whether compliance workflows, IOX expansion modules and Marketplace cameras are inside the quoted rate or billed on top. Published cards elsewhere show compliance adding about a quarter to a base rate and cameras more than doubling it.
Check which ELD registration you sit under
Geotab Drive Cloud ELD is registered with the FMCSA under the identifier GEOTAB, but some partner-branded products on Geotab hardware have been self-revoked by their partners. Confirm in writing which identifier your contract relies on.
Negotiate the term, because the partner wrote it
Geotab publishes no term, renewal or escalator, so these come from the reseller and differ between them. Quartix runs 12 months then rolling monthly; Fleet Complete defaults to 36 months with a 5% annual increase. Use the spread as a negotiating range.
Where Geotab fits
Read the full review for deployment fit and our verdict, or weigh the alternatives before you commit.
Use our fleet calculators to model total cost of ownership, or check the glossary for pricing and contract terms you may encounter during vendor negotiations. Our free templates can help you track spend once a tool is in place.
Frequently asked questions
Quick answers to the questions buyers usually ask once the category, software, or rollout details start getting more specific.
How much is Geotab a month?
Geotab publishes no monthly rate. Its packages page lists a GO Core Plan and a GO Plan, both behind a Get Pricing button, checked 22 September 2026, and geotab.com/pricing itself returns a 404. Geotab sells through authorised resellers who set their own prices, so the partner matters as much as the plan.
Does Geotab charge for the device?
No, and this is the one firm figure Geotab publishes: "There is no upfront device cost or installation fee." Both the GO Core Plan and GO Plan include Geotab hardware in the subscription price. Compare that against Linxup's $69 one-time tracker or Verizon Connect's $106.80 professional installation charge.
Which Geotab plans exist now?
Two are currently documented: GO Core Plan and GO Plan, and Geotab states you can upgrade between them from MyGeotab without disruption. The widely quoted Base, Regulatory, Pro and ProPlus lineup is marked legacy in Geotab's own documentation, so a quote or comparison built on those four names is working from a retired structure.
How much does Geotab ELD cost?
Geotab does not price ELD separately in public. Ask the reseller what hours-of-service compliance adds to the base rate per vehicle. For a published comparator, Verizon Connect's GSA rate card lists ELD at $4.03 per vehicle per month on a $15.95 base, verified 13 September 2026.
Is Geotab a good ELD?
On the objective check, yes. Geotab Drive Cloud ELD appears on the FMCSA registered list under the identifier GEOTAB, covering GO6 through GO10 hardware, plus five OEM-specific registrations for Ford, Freightliner, International, Mack and Volvo. Neither Geotab nor its own listings appear on the revoked list.
Which is better, Samsara or Geotab?
They differ most in how you buy. Samsara sells direct and publishes nothing, including hardware terms; Geotab sells through partners and states that hardware and installation cost nothing upfront. Our Samsara and Geotab comparison weighs the two buying motions rather than two feature lists.
Does Geotab record audio?
The GO telematics device is not a camera and captures no audio. It reports location, speed, engine diagnostics and accelerometer data. Cameras reach a Geotab deployment through Marketplace partners, so whether audio is captured depends on the partner device and your fleet's settings. Ask for that in writing before a camera rollout.
What happens if I unplug Geotab?
The device stops reporting and the gap is visible in MyGeotab, because an absence of data is itself a record. Where the device is the fleet's ELD, unplugging does not suspend the hours-of-service obligation: the driver reverts to paper records and the carrier has to get the unit working again.
Does Geotab record when a vehicle is off?
A parked vehicle still appears, because the device logs the end of the trip and the position where it stopped. Whether anything is reported while the engine stays off depends on the device, the plan and the fleet's configuration, so ask your administrator which settings are enabled rather than assuming a default.
Why is Geotab harder to price than its competitors?
Because two parties set the number. The plan comes from Geotab, while the rate, the contract term, the support model and any Marketplace add-ons come from the reseller. Two quotes for the same GO Plan can differ on all four, which is why you should price at least two partners.