Motive pricing and the terms behind the quote
Motive pricing is not published. Its pricing page is a demo-request form with no dollar figure anywhere in it, checked on 13 September 2026.
The figures you will find elsewhere, roughly $25 per vehicle per month for core ELD and tracking rising to about $55 with cameras and the broader platform, are third-party estimates and this page labels them as such rather than presenting them as Motive's rates.
What Motive does publish is more useful than an estimate, and most buyers never read it. Its terms of service set renewal at successive 12-month periods on at least 30 days' written notice, and they make the customer liable for the balance of the full subscription term on early termination.
The initial term itself is whatever the individual order form says.
That last point matters because of a claim in wide circulation: that Motive runs a standard one-year contract and is therefore shorter than its larger rival. The terms do not support it.
There is no fleet-wide term, only an order form, which means the commitment you sign is negotiable and has to be read rather than assumed.
Rajat Gupta runs FleetOpsClub and writes its software reviews, comparisons and pricing pages. Every tool on the site is assessed against the vendor's own published documentation and pricing, and each pricing figure carries the date it was last verified so readers can judge how current it is. Where a vendor does not publish a price, the page says so rather than estimating one.
Last reviewed Aug 22, 2026Pricing is only one part of the evaluation. How we review software sets out what else we check beyond cost, and the fleet management categories show how pricing compares across the market.
Motive pricing
Treat the circulating range as a sanity check, not a quote. Core ELD and tracking is estimated from about $25 per vehicle per month, a configuration with AI dash cams and safety tooling at roughly $35 to $45, and the broader platform with spend management and advanced modules at roughly $40 to $55.
None of those came from Motive. They are useful only for noticing when a quote is far outside the market, and the spread between the bottom and top of that range is wider than most buyers expect precisely because the modules, not the vehicle count, set the price.
Published rates elsewhere give you harder edges to push against. Verizon Connect's GSA rate card itemises base vehicle tracking at $15.95 per vehicle per month, ELD at $4.03, a road-facing camera at $19.95 and a dual-channel camera at $24.45, verified 13 September 2026.
One Step GPS publishes $13.95 for tracking and $20.95 with ELD on month-to-month billing. Quartix publishes $14.00 and $15.00 per vehicle per month with installation included.
Those three are the published floor of the market, and they let you ask a specific question: what does the extra buy.
The compliance line is where to start, because it is the reason most fleets buy Motive at all. Ask what hours-of-service compliance costs on its own, separate from tracking and cameras, and compare that against the only itemised comparator in the category.
On Verizon Connect's card, ELD adds $4.03 to a $15.95 base, about a quarter. If Motive's compliance increment is quoted as a bundle you cannot decompose, that is a negotiating position rather than a technical constraint.
Our ELD compliance category guide covers what the mandate requires, which is usually less than a suite quote assumes.
The renewal and exit clauses are the part of Motive's commercial story worth real attention. Renewal runs for successive 12-month periods unless you give at least 30 days' written notice before contract expiration, and early termination triggers payment of the balance due for the remainder of the full subscription term.
Combine those two and a missed notice window does not cost you a month, it costs you a year that you then cannot buy your way out of cheaply. Put the notice date in a contract renewal tracker the week the order form is signed, with the term length and the notice period beside it.
For context on how that compares, the category ranges from genuinely flexible to effectively locked. Verizon Connect's Reveal agreement renews in one-month periods with 30 days' notice.
Quartix cannot be cancelled during its minimum period but then moves to a cancel-anytime monthly rolling agreement. At the other end, Fleet Complete defaults to 36 months with an automatic 5% annual increase, Azuga defaults to four years where the order form is silent, IntelliShift describes work orders as non-cancellable for convenience with 90 days' notice, and RAM Tracking's lease document calls the standard arrangement a non-cancelable, binding contract.
Motive sits in the middle: the renewal is annual, the notice is short, and the exit is expensive.
Hardware is the one place Motive is clearly favourable. Its hardware terms state that title and risk of loss transfer to the customer, which means the device is yours rather than loaned.
That avoids the return-fee trap that runs through this category: One Step GPS bills $95 per tracker and $190 per dash camera if loaned equipment is not back within 30 days, Fleet Complete gives seven days on bundled hardware before billing replacement cost, Azuga charges $70 to $499 per device after 15 days, Spireon bills fair market value after 30, and TruckX charges $150 per device. Motive's equivalent exposure is narrower and specific: trial hardware returned late, defaced returns, and unreturned cables.
One competitive fact is worth carrying into a sales conversation because it is documented rather than inferred. Samsara's FY2026 Form 10-K names nineteen primary competitors and describes the market as highly fragmented, and Motive is the only one of the nineteen Samsara has taken to court, in a January 2024 action for patent infringement, false advertising and unfair competition.
That tells you something about how closely these two products are positioned against each other, which is more than any aggregator estimate will.
Core ELD and tracking
From about $25/vehicle/month
Contract length set per Order Form
With AI dashcams and safety
Roughly $35-$45/vehicle/month
Contract length set per Order Form
Broader platform with spend and advanced modules
Roughly $40-$55/vehicle/month
Contract length set per Order Form
Pricing source: third-party estimates, not published by the vendor. Nearest vendor page, verified 2026-09-13.
What drives a Motive quote
Ask for the quote decomposed into compliance, tracking, cameras and any spend or advanced modules, each priced per vehicle. Motive sells as a suite, so a bundled per-vehicle number is the default answer and it hides which part you are buying.
A fleet that needs hours-of-service compliance and nothing else should not be paying for a safety platform it will not staff.
Settle the initial term before you discuss the rate. Because the term lives on the order form rather than in the terms of service, it is the most negotiable number in the deal and the one with the largest effect on your exposure.
Get the initial term, the renewal length, the notice window and the early-exit calculation written in the same document as the price.
Price the exit explicitly, since Motive's terms make you liable for the balance of the term. Work out what cancelling in month seven of a 24-month order form would cost, write that figure down, and treat it as the real commitment.
Then model the whole thing over the full term in a total cost of ownership worksheet rather than comparing monthly rates.
Test the compliance workflow rather than the dashboard during evaluation. The things that cost a fleet money after an ELD rollout are unassigned driving time nobody reconciles and malfunction events nobody logs.
Run both deliberately: an unassigned driving time log and an ELD malfunction log will tell you in a fortnight whether the product fits how your dispatchers work.
If Motive is on a shortlist against a camera-first vendor, compare on what each is built for. Motive against Lytx is the useful version of that question, because one sells a compliance and operations platform with cameras attached and the other sells a video safety programme with telematics attached, and the pricing follows the difference.
| Plan | Pricing summary |
|---|---|
Starter | ELD, GPS tracking, basic reporting |
Base ELD + GPS | ELD compliance, GPS tracking, HOS logging, basic reporting |
With AI Omnicam | Dual-facing AI dash cam, driver coaching, safety scores |
Pro | Adds dashcams, safety, IFTA |
Enterprise | Full platform with spend management and advanced analytics |
Full fleet management | GPS, ELD, cameras, maintenance, IFTA, fuel management |
Vehicle Gateway (VG) | Per vehicle hardware; price varies with contract length |
AI Omnicam | Dual-facing HD camera; included in some packages |
What to confirm in a Motive quote
Get the initial term in writing
Motive's terms set renewal at 12 months but leave the initial term to the order form, so there is no standard length to assume. Ask for the initial term, the renewal period and the notice window as three separate stated numbers.
Price the early-exit liability
The terms require payment of the balance due for the remainder of the full subscription term on early termination. Calculate what leaving halfway through would cost on the term being offered, and treat that figure as the real commitment.
Separate the compliance line
Ask what hours-of-service compliance costs on its own. The only itemised comparator in this category puts ELD at $4.03 against a $15.95 base, so a bundle you cannot decompose is a negotiating position rather than a technical limit.
Confirm hardware title and the cable terms
Title and risk of loss transfer to you, which is better than most of this category. The exposures to check are trial hardware returned later than 30 days, charges for defaced returns, and the fee for unreturned cables.
Treat circulating figures as estimates
The $25 to $55 range is third-party, not Motive's. Use it to spot a quote that sits far outside the market, and do not take it into a negotiation as a rate, because Motive can correct you and you cannot cite a source.
Diary the notice date at signature
Annual auto-renewal on a 30-day notice window plus balance-of-term exit liability means a missed date costs a year. Record the notice deadline, the renewal length and the escalator the week you sign, not the quarter before renewal.
Where Motive fits
Read the full review for deployment fit and our verdict, or weigh the alternatives before you commit.
Use our fleet calculators to model total cost of ownership, or check the glossary for pricing and contract terms you may encounter during vendor negotiations. Our free templates can help you track spend once a tool is in place.
Frequently asked questions
Quick answers to the questions buyers usually ask once the category, software, or rollout details start getting more specific.
How much does Motive cost per month?
Motive publishes no rate. Its pricing page is a demo-request form with no dollar figure, checked 13 September 2026. Third-party estimates put core ELD and tracking from about $25 per vehicle per month, rising to roughly $40 to $55 with cameras and the wider platform. Those are estimates, not Motive's rates.
What is the Motive contract term?
The initial term is set by each individual order form, so there is no fleet-wide figure. What the terms of service do state is the renewal: successive 12-month periods unless you give at least 30 days' written notice of non-renewal before contract expiration. The widely repeated claim of a standard one-year Motive contract is not supported by the terms.
What happens if you cancel Motive early?
You pay for the rest of the term. Motive's terms state that on early termination the customer must pay any balance due for the remainder of the applicable full subscription term. Price that liability before signing, because it converts a monthly rate into a fixed obligation for however long the order form runs.
Which is better, Motive or Samsara?
Neither publishes a price, so the comparison has to run on documents. Motive's terms set 12-month renewals on 30 days' notice with balance-of-term liability on exit; Samsara's require 30 days before the licence expiration date and its own filings describe three-to-five-year initial terms. Our Samsara and Motive comparison covers the rest.
What is the cheapest ELD option?
Not Motive. The cheapest published route is Garmin eLog at $249.99 once with no subscription, which pays for itself against a $25 monthly plan in about ten months on one truck and does local-only log transfer with no back office. For a hosted platform, One Step GPS lists $20.95 per vehicle per month with ELD, month-to-month.
How much does a Motive dash cam cost?
Motive publishes no camera price. Third-party estimates put a configuration with AI dash cams at roughly $35 to $45 per vehicle per month. For a published comparator, Verizon Connect's GSA card lists a road-facing camera at $19.95 per vehicle per month and a dual-channel unit at $24.45 on a $15.95 base.
Who owns the Motive hardware?
You do. Motive's hardware terms state that title and risk of loss transfer to the customer per its shipping table. Trial hardware is different: it must be returned within 30 days or replacement fees apply, and there are separate charges for defaced returns and unreturned cables. Keep the cables.
Why did KeepTruckin change its name to Motive?
The rebrand reflected a move beyond electronic logging into tracking, cameras, spend management and a broader operations platform. For pricing purposes the relevant effect is that the product is now sold as a suite, so a quote tends to arrive bundled and you have to ask for the compliance line separately.
Who does Motive compete with?
Samsara names Motive among nineteen primary competitors in its FY2026 Form 10-K, and it is the only one of the nineteen Samsara has sued, in a January 2024 action for patent infringement, false advertising and unfair competition. Geotab, Lytx, Netradyne and Verizon Connect appear in the same list.
Does the Motive dash cam record the driver?
That depends on which camera your employer bought and how it is configured, not on a single default. Driver-facing recording is a configuration and purchasing decision in every platform in this category. Ask your administrator which views are enabled, what triggers an upload, and how long footage is retained.