What the two plans actually tell you
The Lite plan at $35.10 per driver per month gives you the constraint-based solver and native time-window routing — the core of what makes OptimoRoute more efficient than manual planning.
For a fleet running predictable, scheduled routes, Starter may be enough.
Pro at $44.10 per driver per month is where OptimoRoute earns its mid-market position.
Real-time re-optimization, multi-day and multi-depot routing, weekly planning, and built-in customer ETA notifications are the features that separate it from simpler pre-day planners. Teams that mix scheduled and same-day work should treat Business as the practical baseline rather than assuming the entry tier reflects their deployment.