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Rastrac builds a quote around your fleet size, hardware mix, update interval, and add-ons rather than publishing fixed tiers
Rastrac pricing: what a quote-based plan really costs
Written by Maya Patel
Maya PatelEditorial Head
Maya PatelEditorial HeadMaya Patel leads editorial strategy at FleetOpsClub and writes about fleet operations software, telematics, route planning, maintenance systems, and compliance tooling. Her work focuses on helping fleet operators separate vendor positioning from operational reality so buying teams can make better decisions before rollout starts. Before leading editorial coverage here, she wrote and published across fleet and commercial-vehicle media and brand environments including Fleet Operator, Motive, and Telematics-focused coverage.
Last reviewed Jun 13, 2026Updated Jun 16, 2026Rastrac pricing is quote-based, which means there are no public rates and no plan ladder to compare against on the website.
This page explains what goes into a Rastrac quote, what to ask before you sign, and how to judge whether the cost is fair for a small to mid-size fleet.
How much does Rastrac pricing cost?
Rastrac uses a contact-for-pricing model, so buyers cannot anchor on a published per-vehicle rate the way they can with vendors that list tiers. The practical reality is that you start with a demo and a custom quote, then negotiate from there.
On reputation, Rastrac is one of the longest-running GPS tracking providers — operating since 1993 — and reviewers consistently describe its pricing as competitive and affordable for small to mid-size fleets, generally below newer platforms like Samsara, Motive, or GPS Trackit. The lack of public numbers is a friction point, not necessarily a sign of high cost.
Pricing source: official pricing page, verified 2026-06-16.
What drives a Rastrac pricing quote
Because there is only one path — a custom quote — the smartest move is to define your fleet profile before you call sales. Know your exact vehicle and asset count, whether you need hardwired or plug-and-play OBD-II devices, whether you track non-powered assets like trailers or generators, and how fast you actually need location updates.
Bring those specifics to the quote conversation so Rastrac prices the real operating version of the product, not a generic estimate. That also gives you a clean apples-to-apples request to send competing vendors.
| Plan | Pricing summary |
|---|---|
Basic GPS tracking | Real-time tracking, geofencing, basic alerts |
Full fleet management | Tracking + driver behavior + maintenance + fuel monitoring |
Asset tracking | Battery-powered devices for trailers, containers, equipment |
Hardwired GPS device | Professional installation recommended; permanent mount |
OBD-II plug-in device | Self-install; plug-and-play for light-duty vehicles |
Asset tracker hardware | Long-life battery; weatherproof for outdoor assets |
Installation | Professional installation for hardwired devices |
Questions to ask before accepting a Rastrac quote
What is the all-in monthly cost per unit?
Ask Rastrac to break out the software subscription, hardware, and any activation or installation fees so you can compare the true per-vehicle and per-asset cost against other quotes.
What does the hardware cost and who owns it?
Confirm whether devices are purchased, leased, or bundled, and clarify terms for hardwired, plug-and-play OBD-II, and battery-powered asset trackers, since hardware choice is a major price driver.
How does the update interval affect the price?
Rastrac supports 30-second to 2-minute reporting; faster intervals usually cost more, so confirm the interval included in your quote and whether faster polling is an upcharge.
What is the contract length and what is not included?
Quote-based vendors often tie pricing to multi-year terms. Confirm contract length, renewal terms, and whether driver-behavior monitoring, geofencing limits, maintenance scheduling, and support are included or billed separately. Note that ELD compliance and integrated cameras are not native to Rastrac and would require third-party tools.
Is Rastrac the right fit?
Read the full review for deployment fit and our verdict, or weigh the alternatives before you commit.
Frequently asked questions
Quick answers to the questions buyers usually ask once the category, software, or rollout details start getting more specific.
A
Rastrac does not publish rates. Pricing is quote-based, so the only way to get an accurate number is to contact Rastrac sales for a custom quote. Your final cost depends on fleet size, the hardware you choose, the update interval you need, and whether you add asset or trailer tracking. Treat any unofficial figure as a placeholder until you have a written quote.
A
The biggest cost drivers are the number of vehicles and assets tracked, the type of hardware (hardwired versus plug-and-play OBD-II versus long-life battery devices for non-powered assets), the location update interval (30-second to 2-minute reporting costs more than slower polling), contract length, and any add-ons like geofencing volume, driver-behavior monitoring, or maintenance scheduling. Rastrac generally positions itself as affordable for small to mid-size fleets, but the exact monthly per-unit figure only appears in a quote.
A
No. Rastrac uses a contact-for-pricing model, so there is no public plan ladder or per-vehicle rate card. This makes comparison shopping harder than with vendors that list prices, and it is one of the trade-offs buyers cite against Rastrac.
A
Rastrac does not advertise a self-serve free trial. Evaluation is sales-led, so the practical path is a demo and a custom quote. Ask whether a pilot or short-term evaluation is possible before committing to a contract.
A
Rastrac generally positions itself as more affordable than newer VC-backed platforms like Samsara or Motive, and reviewers note its competitive pricing for small to mid-size fleets. Because Rastrac is quote-based and those competitors also negotiate, the only reliable comparison is a written quote from each vendor for your specific fleet size and hardware needs.
Keep researching this software
Use the next pages below to move from pricing back into category context, product detail, alternatives, comparisons, and glossary terms.
Category context
GPS Fleet Tracking
Go back to the category page if you want to see how this product fits in the wider market.
Product details
Rastrac pricing
Use the pricing page to see how this product is priced and what to confirm before you treat the cost as final.
Rastrac alternatives
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